Know all about parakkat jewels

Mission

Keep continuing 100% customer satisfaction. No compromise in the quality of product. Welcome new entrepreneurs.

vision

The entire world use Parakkat’s products as their ornaments. Enlighten the world that buy the pure gold as a saving asset. Tribute to birth land that preserve the Kerala traditional ornament designs.

experience

Since 1990, We are doing business in artificial jewelry field. Lakhs of trusted customers is our strength.

Our Leader

Chairman and Founder of Parakkat Group Of Business.

Mr. Prakash Parakkat was born and brought up in a middle class family in a small village named Neeleeswaram in Ernakulam, Kerala. After completing the graduation, he started business in a small scale and gradually developed step by step by his hardwork and dedication

“A golden shine of success – Prakash Parakkat, Chairman Parakkat Group of Companies”

ReadMore…

OUR BUSINESSES

Do Good! Keep Going…

Parakkat Jewels

The core Brand

In 1990, we started our first showroom at Kalady in Ernakulam district. Presently, Parakkat has more than forty showrooms and lakhs of customers.

parakkat jewels logo

parakkat wedding company

Our New Venture.

We started a wedding company at Ernakulam, with all facilities like Wedding Ornaments, Wedding Photography, Wedding Videography, Model Shoot, Portfolio Works, Ornaments Rentals, etc.

parakkat nature hotel and resort's

Munnar’s Best Hotel

Parakkat own Hotel named Parakkat Nature Resorts and Hotel at 2nd mile Munnar.  

Our history

Parakkat Jewels offers an exciting array of purest gold layered or ‘one gram gold’ ornaments with a 100% guarantee. Our extensive collection of premium one gram gold- coated ornaments is a trusted favorite among the growing customer base.

Since its inception in 1990, the company has offered inspired designs, matchless craftsmanship and above all, the guarantee of quality and value for money. Customers value it for the usage of finest and purest materials in its newest jewelery collections and eternal classic ones.
We are pioneers and specialize in 1 gm. ornaments coated with gold of 1-5 micron thickness. These are made of pure and unadulterated silver, copper, brass with 24-carat gold plating or layering that is acknowledged as a unique quality of Parakkat products. Our guaranteed 24-carat pure gold plating ensures attractive, reliable and long-lasting ornaments.

OUR PRINCIPLE

 

WE AIM TO MAKE CLASSY ORNAMENTS ACCESSIBLE AND AFFORDABLE FOR EVERY SECTION OF THE SOCIETY. THIS WILL BE DONE WITHOUT COMPROMISING ON THE QUALITY OR QUANTITY OF THE MATERIALS. WE USE AUTHENTIC, PURE AND ETHICALLY SOURCED MATERIALS AND CUSTOMERS CAN SAFELY WEAR ALL ONE-GRAM GOLD LAYERED JEWELERY PURCHASED FROM PARAKKAT WITHOUT ANY DOUBT ABOUT THE IMPACT ON THE HEALTH OF THE USER OR THE ENVIRONMENT.

WHY PARAKKAT?

Parakkat delivers the purest gold-layered ornaments with 100% guarantee and the value of our ornaments is much beyond the price tag and people rely and trust on us for their needs. Our wide range of collection in gold layering and silver coating is embellished with a diamond finish on star-cut American diamond, ruby, emerald and other varieties of jewelery. You can even bring in any material of your choice to get it gold-plated the Parakkat way. Have any specific design or ornament in mind, point it out or even scribble its picture out for us and we will bring it to life.

Mr. Prakash Parakkat, the Chairman of Parakkat Group of Companies, had come up in life the hard way. As one of the eight children of a single mother, he learned the importance and value of hard work while the entrepreneurial spirit of his mother (Ms. Kalyani, who started a business of processing rice from paddy) inspires him in establishing and leading Parakkat group of Companies.

The company began with two ‘pure gold’ showrooms at Kalady and Sreemoolanagaram (Kerala) but the company decided to move into 1gram gold plated jewelery. The decision to make and sell 1gm gold jewelery was influenced and inspired by a lightweight, elegant idol of Lord Ganapathi made from fiber and layered in gold that the couple bought at the Swarnalokam Exhibition in Ernakulam.

The company then decided to focus on introducing a new era of ornaments affordable to all classes that would be classy, long-lasting and lustrous, like gold. Parakkat Jewels established itself through exhibitions all over Kerala- followed by the launch of regular shops that were successful, leading to more branches and extension of their services in districts of Kerala.

The moderately priced and elegantly designed ornaments plated with 24-carat gold served as the choicest alternative to the demand for gold. Due to the growing price of gold, Parakkat Jewels found a ready and growing market that was fully satisfied by the price, quality and reliability of its ornaments.

Our jewelery provided a different alternative to the method of making lightweight gold ornaments that had a golden shell with fiber inners. Mr. Prakash Parakkat decided to use only natural elements like copper, brass, and silver with a coating of 24 carat gold using the latest technology.

The focus on the purity of the jewelery and excellent customer service has been instrumental in the success of Parakkat Jewels. Mr. Prakash considers the point of view of the customer for all major product and business decisions. This approach was the prime motive behind making silver or copper ornaments layered in gold, making it affordable for everyone.

With Parakkat Jewels becoming famous, Mr. Prakash has been keen to make people aware of real 1gm gold to differentiate Parakkat from others in the market who are making and selling ornaments in the name of 1gm gold. This is important since there are the old ‘rolled gold’ sellers trying to capitalize on the trust in Parakkat’s 1gm gold among customers. They have advertised themselves as 1gm gold sellers and priced the products accordingly, but sell the items that have the same quality as the old ‘rolled gold’.

Parakkat’s ‘Kalyani’ brand of ornaments, named after the mother of Mr. Prakash Parakkat, further differentiates the company’s products in the market. The brand features reasonably priced jewelery that is artistic, long-lasting and stylish. These ornaments were made with the ‘micro-foaming ‘method with a clear lacquer cover that was comparable to the normal ‘gold covering’ ornaments.

This served as an entry point into the market to demonstrate and convince the customers about the abiding value of Parakkat Jewels. These customers then moved over to our regular 1gm gold ornaments once they were convinced about the real 1gm gold from Parakkat when compared to the other ‘rolled gold’ sellers who have advertised themselves as 1gm gold sellers.

Parakkat’s ‘Divisti’ collection features a range of religious and spiritual idols, figurines, motifs and symbols with a variety of finishes and detailing. The products in this range include lamps, manichitrathazh, plates, glass, parra, url warp, temple works like thazhikakudam, prabhavalaya thiam u chembur chen bola molaka kod,,,maram, pooja vessels, besides mementos, trophy, peepal leaves, crowns, and home décor and gifting items, etc.

These can also be customized and personalized for the customer on the image or material of their choice and any layering specifications.

manufacturing process

Parakkat Jewels stands apart with its signature style that comes from its unique manufacturing process. Parakkat Jewels uses 1 gram of 24-carat gold while others make 1000 or more ornaments from the same quantity and additionally their process of micro plating is different, even though they advertise themselves as 1gm gold. This quantity and purity of 24-carat gold used in the manufacture makes our ornaments distinct and ensures that they do not fade away or lose its color during regular use like other ordinary imitations. Our experts and specialists use only the best materials and stones.

SKILLED CRAFTSMEN- THE BACKBONE OF PARAKKAT JEWELS

Parakkat Jewels owes its success to the proficient and skilled craftsmen involved in the ornament manufacturing process. Their skills, the machinery and technology provide all of our ornaments with the high-quality finishing to the ornaments layered with gold of 1–5-micron thickness. All our staff and craftsmen have been with us throughout our journey of over 25 years. These craftsmen include traditional goldsmiths with the highest levels of skills, training and craftsmanship and you can see the proof in our ornaments.

Parakkat Media, YouTube channel

Parakkat Media, YouTube channel started by Parakkat Group of Companies to interact with people all over the world. Parakkat is a business organization based in Kerala. Mr. Prakash Parakkat, who is the Chairman and founder of the business, wants to showcase the attractions of his business firms. This YouTube channel will act as a medium for that. All of you can watch and enjoy the different content that is posted on this channel and also welcomes your valuable comments for improvements.